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October 09.2025
3 Minutes Read

Why the ‘Skinnytok’ Controversy Reflects Bigger Issues in Wellness Culture

Young woman engaging in wellness culture, relaxed in cozy indoor setting, politics of weight loss wellness culture.


Wellness Culture and Weight Politics in the Digital Age

The rise of online wellness trends such as 'skinnytok' highlights a complex intersection between personal health and deep-rooted societal biases. Despite TikTok's ban on the hashtag associated with harmful content regarding weight loss, the conversation around body image continues, often laden with political implications. Lois Shearing, author of Pink-Pilled: Women and the Far-Right, describes how wellness trends often disguise harmful ideologies under the guise of self-care.

Why Is Thinness Politically Charged?

The narrative that equates thinness with success and desirability isn’t just a personal struggle; it’s a societal phenomenon that reflects and perpetuates various political and social values. The sentiment echoed by users on platforms like TikTok suggests that one's weight is intrinsically linked to moral virtue, making weight loss a personal mission rife with societal implications. As noted by Shearing, influencers often frame their weight management advice as straightforward health tips, but they may inadvertently reinforce harmful stereotypes that connect body size with character.

The Aftermath of the 'Skinnytok' Ban

Even with the ban on the 'skinnytok' hashtag, TikTok has not eliminated the pervasive thinness narrative. Many creators continue to promote extreme dieting and weight loss strategies, often blaming individuals for their weight issues while neglecting underlying social and psychological factors. Sophie Corbett, an eating disorder specialist, emphasizes that such content can normalize detrimental behaviors, especially among young audiences. As these influencers vilify weight gain as a sign of laziness and lack of discipline, they propel damaging narratives that can lead to severe consequences for individuals wrestling with body image and self-esteem.

Understanding Weight Stigma: A Broader Context

Weight stigma emerged as a significant public health issue, with studies highlighting its impact on mental health. Psychological research indicates that stigmatizing attitudes can lead to internalized shame, which can contribute to disordered eating patterns. The 2023 British survey discussed in the PMC article showcases how weight-stigmatizing views are often linked with economic and political factors, notably among those with more right-leaning political beliefs. The stigma surrounding obesity not only affects those with weight issues but also influences public health approaches.

A Call for Change: Challenging the Status Quo

For many, engaging with wellness culture can feel like a political act. Challenging weight stigma means reframing discussions about health and body image to encompass compassion and understanding rather than judgment. Audre Lorde noted that self-care is fundamentally an act of political warfare, a concept that resonates with contemporary concerns over body image and societal norms. Emphasizing the importance of nurturing oneself not only aids personal health but can also empower communities by countering negative stereotypes associated with body size.

Empower Yourself and Your Community

Ultimately, understanding the political dimensions of wellness allows for a more inclusive approach to health that celebrates diversity in body types and experiences. Taking time for self-care doesn't just affect individual well-being; it serves as a statement against the stigmatization inherent in society. As individuals prioritize their health amid societal pressures, they contribute positively to their communities, fostering places where all body types can thrive.

Instead of succumbing to toxic wellness narratives, we can advocate for a transformed, compassionate dialogue around body image—one that embraces individuals of all shapes and sizes while recognizing the systemic factors at play. It’s time to rethink how wellness can enrich our lives, not restrict them.



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